We all heard to Staple and Target will be offering Amazon Kindle during the shopping season of 2010. There is new player in the Kindle game now. Bust Buy has also come up with the announcement that it will have one of the most popular e-reading devices in its nationwide retail stores this year. “There’s no question that e-readers have found their rightful place in today’s digital lifestyle,” Chris Homeister, senior vice president of Best Buy, was quoted by AFP.

Amazon recently released low-price Kindle 3 with great success. Even before the launch of Kindle 3, the e-reading device has remained Amazon’s #1 bestselling item for two years.  Amazon claims that Kindle is the most wished, most-gifted on the Amazon store.

Some believe that Amazon Kindle might not remain the bestselling item on Amazon store as consumers will now have other options to buy the device. Amazon Kindle is currently only available through Amazon’s worldwide online stores.